An Irish Whiskey proverb states: 20% of the taste comes from the distillate, 80% from the barrel.
We purchase our distillates from the Great Northern Distillery, an hour’s drive north of Dublin in Dundalk. Here Whiskey legend John Teeling and Master Distiller Brain Watts have been producing the highest quality spirits since 2015. Their repertoire includes malt, pot stills and grain Whiskeys, as well as Irish gin.
Our “New Make” first matures for 3 years in traditional oak barrels at our ageing and blending facility “Good Spirit Bottling” not far from the Great Northern Distillery. Our Whiskey loves the climate there – not too cold, not too warm; the perfect “nursery.”
Under the supervision of our master blender, the legendary Paul Caris*, each cask of our ” grown-up” whiskey is tested, analysed and then further refined – depending on Paul’s decision, the whiskeys are aged in their casks for a further few years until they gain their final flavour profile in specially hand-picked and self-imported casks (rum, Sherry, Amarone etc.).
It is Paul’s mastery of blending whiskeys from different casks with different levels of maturity and different woods that make our whiskeys so special and allow new flavours to explode on the tongue. Connoisseurs taste the love and dedication to this noble spirit with every sip.
To put it in Paul’s words:
“Wine is a picture. But whiskey is a movie – constantly moving and full of great surprises.”
*Paul Caris is one of the most awarded master blenders in the world; 2x winner of the World Cognac Awards
1. IT’S WHERE WE COME FROM
Ireland is small but mighty. Known for its extraordinary natural beauty. Loved for the warmth of its welcome. Celebrated for its culture – its writers, poets and musicians.
All of these things have shaped the Irish spirit – and in turn our national spirit: Irish whiskey. A unique style of whiskey. A masterpiece of smoothness and flavour, brimming with warmth and depth.
Every glass of Irish whisky is a distillation of the whole island of Ireland. It’s all in there. The green fields. The gentle rain. The dramatic history. The warmth and approachability. The legendary creativity. A perfect reflection of authentic Irish character and personality.
2. IT’S OUR PEOPLE AND PLACES
In ancient times, Ireland was famous as the ‘Island of Saints and Scholars’. The creativity and passion of the Irish is also to be seen among the distillers and blenders who craft Irish whiskey, not to mention the pioneers behind our new distilleries and brands.
There are now Irish whiskey distilleries operating across all parts of the is- land of Ireland. We get our liquid from GND – Great Northern Distillery – founded by another Irish legend: John Teeling!
3. IT’S OUR HISTORY AND IT’S WHERE WHISKEY GOT ITS NAME
The first distilled spirits, the forerunner of what we now call whiskey, were known in many languages as the ‘Water of Life’, ‘Aqua Vitae’ etc. The world’s earliest written reference to distilling of ‘Aqua Vitae’ appears in the Red Book of Ossary, written in the Irish city of Kilkenny in 1324.
In the Gaelic language, ‘Aqua Vitae’ was called ‘Uisce Beatha’ or ‘Fuisce’ which, when it was anglicised, became ‘whiskey’.
Ireland is both the home of whiskey distilling and the source of its name.
4. IT’S ABOUT SURVIVING AND THRIVING
In the 19th century, Ireland was the global powerhouse of whiskey production, with over 100 Irish whiskey distilleries, supplying the world’s most popular whiskey.
Then the 20th century happened. Between world wars, trade wars and prohibition, Irish whiskey lost its dominance. By the 1980s, there were just two distilleries left making Irish whiskey.
But Irish people know a little bit about adversity! We don’t give up easily. We knew it was only a matter of time before the world rediscovered Irish whiskey.
We were right. Global sales of Irish whiskey have more than doubled in the past decade; and they’re showing no sign of stopping.
5. IT’S OUR LONGITUDE AND LATITUDE
Having the Atlantic on our doorstep means that Ireland is wetter and wilder than its neighbours – and greener, literally the Emerald Isle. This impacts on many of the things that can go into making Irish whiskey from home-grown barley and other grains to our crystal-clear water.
Ireland’s westerly longitude and position as an exposed island in the Atlantic, in the path of the Gulf Stream, provides us a mild and slightly warmer maritime climate than our latitude would normally allow. This influences the rate of evaporation of our whiskey matures as it interacts with the cask im- parting a character unique to the island of Ireland.
6. IT’S OUR ATTITUDE (OUR CRAFT AND CRAFTINESS)
The Irish have a reputation for being feisty and rebellious. Maybe that’s because of our history. Being colonised for over 800 years didn’t stop us from expressing our identity; and it didn’t stop us making our whiskey either.
With centuries of experience, handed down from generation to generation, Ireland has some of the world’s greatest distillers and blenders. Their canvas are the stills and barrels and vats. Their art is great Irish whiskey.
This craft is matched by the historic craftiness of the distilleries, most infamously in getting around the taxes and laws imposed on them.
In 1785, when the authorities put a tax on malted barley, a number of Irish whiskey distilleries switched to including un-malted barley, thereby inventing pot still Irish whiskey. Further numerous laws and taxes resulted in distilleries using larger pot stills. But in order to produce the purest, high- quality Irish whiskey, many distilleries chose to run another distillation in these larger stills, giving rise to the famous Irish tradition of triple distillation.
These evolutions, whether from innovation or regulation, have left us with a spirit all of our own. A whiskey with a character and taste profile unlike any other.
7. It’s what it’s made from
Diversity is not just about different brands. It’s at the very heart of how Irish whiskey is made. We’re proud to use large volumes of Irish malt and un-malted barley as well as other grains such as wheat, oats and rye.
We use more different mashes of malt and grain than other whiskeys do, creating more types of distillate and sub-categories than in any other whiskey culture. We make all sorts of whiskey from Grain whiskeys made in column stills through to Single Malts, made from 100% malted barley, in some instances peated.
In Ireland we also uniquely use mashes combining both malted and un-malted barley, some- times with other grains such as oats or rye. This produces what the Irish call Pot Still whiskey, or Single Pot Still if it comes from a single distillery.
8. It’s how we distil
In Ireland many distilleries triple distil, some distil twice but always more than once. This tradition of multiple distillation is central to our craft.
9. It’s how we mature and finish our whiskey
The choice of barrel massively influences the final flavour profile of the whiskey.
Unlike bourbon producers who can only use virgin oak barrels, or Scotch producers who can only use oak barrels previously filled with a limited number of liquids, Irish whiskey producers, while respecting tradition, can use all sorts of wooden barrels to mature and finish our whiskey.
Barrels made from American or European Oak dominate in Ireland, but barrels made from chestnut, cherry, acacia and native Irish Oak also feature. Barrels previously used for American whiskeys are most common, but barrels once used for sherry, port, other wines or fortified wines, rum, beer and cider are also used to mature Irish whiskey in order to give it that extra finish before bottling.
The scope available to Irish whiskey producers means Irish whiskey has become a world-leader in the art of cask-finishing, adding to the depth and diversity of products on the markets, all with unique and complex taste profiles based on the barrels used.
10. It’s how we blend
Irish whiskey’s sub-categories of Pot Still, Malt and Grain each stand on their own as unique and fantastic whiskeys. But together, these individual star soloists combine to form equally unique and fantastic ensembles.
The art of the blender is to marry the various types of Irish whiskey to produce some of the world’s most sophisticated and complex blended whiskeys. Because we distil more type of different whiskeys, matured in more type of barrels; the permutations of the types of blends we can produce is endless.
Added to this, the inclusion of older, aged whiskeys and the use of further maturation to give blends that extra special finish means Irish whiskey can offer unique premium blends.
11. It’s easy to enjoy
Even if you’ve never been to Ireland, you’ll recognize Irish character a mile away. We’re warm and sociable, easy-going and approachable. We’re always up for a bit of fun, but we know when to take things seriously. Put us into a crowd anywhere in the world, and we’ll get on with everybody.
The very same is true of Irish whiskey. It’s a joy to get to know it for novices as well as connoisseurs. Enjoy it straight or on-the-rocks; and it’s great with a mixer. The depth and diversity of the category means there’s always a new Irish whiskey to taste; and there’s an increasing wealth of premium Irish whiskeys to savour and explore.
Irish whiskey is ideal for pairing with many foods, particularly small bites, from chocolate to cheese, from salmon to shellfish. For flavour and enjoyment, you can’t beat Irish whiskey.
12. It’s perfect for cocktails
For many decades, Irish whiskey has been the essential ingredient of the world-famous ‘Irish Coffee’. But now, the Irish Whiskey Cocktail is on the rise and is opening-up new growth opportunities, particularly with millennials.
Cocktails demonstrate the versatility of Irish whiskey. Its varying complex flavour and balanced spirit makes Irish Whiskey ideal for mixing drinks, where the Irish Whiskey stands up but does not overpower the Cocktail. Mixologists love the variety of flavours that Irish whiskey brings as it allows them to express and build on their own creativity. Whether it’s a pot still, a malt, a grain whiskey or a blend there’s always a type of cocktail than can only be improved with the right type of Irish whiskey, be it a ‘Whiskey Sour’, ‘The Tipperary’ or even a ‘Daiquiri’.
Irish whiskey is also being used to push boundaries in new styles of innovative cocktails made by some of world’s best bartenders.
13. It’s only Irish whiskey if…
Irish whiskey is a protected geographic indication, recognized and enshrined in law in countries around the world. This means a product can only be labelled and sold as Irish whiskey if it has been fully distilled and matured in wooden casks on island of Ireland, with the maturation being for at least three years.
If it doesn’t meet the criteria, it’s not Irish whiskey. If it says ‘Irish-style’, it’s probably not Irish. Our geographic indication is Irish whiskey’s guarantee of authenticity.
Don’t’ forget… it’s all about depth and diversity
Throughout this story of Irish whiskey, one message keeps appearing…
Irish whiskey isn’t a single brand or style. Even its sub-categories liked blended Irish whiskey and pot still Irish whiskey aren’t just of a single, homogenous character.
Irish whiskey is diverse and has depth.
It’s the differences within Irish whiskey that unites us as a single category.
Just like Ireland and its places and the Irish people, Irish whiskey has many unique characters, but remains one shared spirit.
James Kiernan (+353 87 622 2739)
Conor O’Neill (00353 86 6003882)
Jeff Burns (00353 87 2422912)
Paul Stark (+49 151 2610 1173)
Seán Keogh (+49 1515 1180409)
Sue Jacobson (612 325 9576)